See the work Rhana Kennedy Say hello
The Mojo and Friends CoPilot seat resting on a log among green leaves
The Surfrider in Malibu beside the beach
Photographed for Mojo & Friends

Copywritingand design

Emails, social posts and websites that tell compelling stories for creative entrepreneurs

Hello

I’m Rhana. For twenty years, I’ve helped small businesses and mission-driven brands show up on social, in the inbox and on the web. Every brand starts as a feeling its owner can’t quite explain. I find the right words and give them a beautiful home to live in.

See the work

SelectedWork

Each of these started with a person who cared deeply about what they made. My part was helping the rest of the world feel it too.

01
Squarespace · Custom code and animation · Copy · Photography

Mojo & Friends Dog furniture

Mojo & Friends builds architectural dog furniture by hand in Los Angeles. Their CoPilot is the first and only dog car seat made from carbon fiber. Just like their furniture, the website and copy needed to feel fresh and unique. The website was built in Squarespace with custom animation and code. Photos were taken on an iPhone and a Sony a6100 and edited in Lightroom and Photoshop. I also created custom filters for the brand.

Visit the site
A Yorkshire terrier sitting in the CoPilot car seat
A Yorkshire terrier in a Mojo and Friends seat outdoors
A French bulldog resting on a white bed
A Mojo and Friends seat among green leaves
Photography by Rhana for Mojo & Friends
02
Email · Landing pages · Instagram · Custom code in Kajabi

Assistant Match and VA Quickstart

Two sister companies that help new and established virtual assistants grow their businesses. Over five years, I helped grow their email list to more than 50,000 subscribers. I wrote email sequences and newsletters that read like a note from a close friend. Open rates are consistently between 20% and 34%.

For their newest VA course I designed custom graphics and custom coded the email sequences and the landing page in Kajabi.

See the landing page
Carousel cover: 7 Things You Actually Need to Become a Virtual Assistant
Carousel slide 1: Skills You Can Offer
Carousel slide 4: Great Communication
Carousel closing slide: You Don't Need Everything Perfect
Instagram carousel designed and written for VA Quickstart
03
Creator partnerships · Creative brief · Deck design

Pakt Travel bags

Pakt creates thoughtfully designed travel gear for the digital nomad and the city slicker. To support partner outreach, I created a deck that introduced new products with talking points, creative direction and publishing guidelines. It made it easier for content creators to post their supporting assets.

When Pakt wanted to rebuild its Find a Retailer page, I wrote the creative brief. I studied how other brands guide shoppers to a store and set the design direction from there. I rewrote the page copy and compared Shopify store locator apps that could bring the map to life.

Cover of the Pakt creator partnership deck
Creative direction page with photography ideas from the Pakt deck
Cover of the Pakt Find a Retailer page redesign brief
Competitor research page from the Pakt creative brief
Creative brief for the Pakt Find a Retailer redesign
04
Template design · Copy

Reverie A wedding template

An eight-page Squarespace template from my own design studio, launching soon. It comes with ready-to-use copy so photographers can use it as is or use it as inspiration.

Your storyOut of your head
and onto the page

Copywriting
Copy is half the design. I write website pages, product descriptions, emails and captions. It starts with listening to how you talk about your work so the words sound like you on your best day.
Social media content
Posts that are engaging and modern. Designed in Canva, Photoshop or Illustrator and written in your voice.
Short-form video
Short videos for TikTok and Reels that feel like a real moment. Edited to hold attention and ready to run as ads.
Email marketing
The inbox is the most personal place a brand can go. I write newsletters and create email sequences and funnels that build curiosity and excitement. I work in Flodesk, Kajabi, Klaviyo and Mailchimp. Automations and segments ensure each subscriber reads what matters to them.
Websites
A website brings your story to life. I design, code and write copy for websites on Shopify, Squarespace, Wix and WordPress.
50K+

Email subscribers grown over five years for Assistant Match and VA Quickstart

39.5%

Average open rate on a welcome sequence I wrote and built in Kajabi

50+

Small businesses and founders I have written and designed for

20

Years of hands-on social, email and web work

Kind words

“Rhana’s ability to curate content and speak with my voice is a wonderful gift she has that adds a lot of value.”
Ben Griffin · CEOIQ
“I needed a highly functioning marketing associate who could wear many hats. Hard to find. But I found that in Rhana.”
Carol Coughlin · Bottomline Growth
“Rhana has a collaborative mindset that I value so much. Because of her, I have many new patients.”
Dr. A. Van Wong · Harbour Pointe Dentistry
A soft, blurred portrait of Rhana Kennedy

About Rhana

“I could barely handle a WordPress template.”

That was twenty years ago. I had my own business and couldn't afford to hire anyone so I learned to build the website and write the copy myself.

I grew up surrounded by sketchbooks and paint jars. My parents made things with their hands. I never felt at home with a pencil or brush. My creativity showed up in words and on the screen.

Now I do for other business owners what I once had to figure out alone. Bring me the messy notes and the website you've outgrown. I'll give you back something you're proud to share.

Let's workTogether

Los Angeles based. Tell me what you want to build.

rhana.kennedy@gmail.com
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Rhana Kennedy · Los AngelesWritten and designed by Rhana